Update: This is an older post that has a lot to do with the previous about cloaking. I've written it when I had less then 50 readers:) Now it's a good time to resurrect it. Read it and apply it if you're into the nasty stuff.

The meta description tag:

Everyone knows the meta description and all the specialists credit it with more or less importance. Everyone is right, as you all know, but I want to tell you more about the meta then what's written in the Snow White Hat manual of SEO ethics.

The meta description is one of the three on-page entities that you need to optimize. You have the TITLE tag, META description and actual BODY.

Why is meta description so important?

When you do a domain search Google will show you the Title and Meta Description. Meta Description is the first place where Google looks for the searched keywords when it will serve the snippet (text below title in search results). If it does not find it in description it goes further to the actual body.

If you paid attention, the paragraph before explained you the real importance of the meta-description. First, snippet is taken from Meta Description and then, if not found, it's taken from actual BODY! This is what makes meta description a blach-hat's diamond.

Johnny boy hates cloakers!

Let's say you have a page and it's cloaked like hell. Nothing matches between content search engines see and what you visitors see. Everyone knows white-hat competition has times of inactivity (unlike my black-hat borthers and sisters) when they look around the serps and play as watchdogs for their important keyphrases.

Now let's assume a page of yours lands on the search keyphrases where they rank. And, Johnny, your competitor sees your site. As he looks at the results he sees you have no cache (cloakers don't have cache, cache = suicidal) and this triggers an alarm.

He opens your page and sees the actual text he got in SERPS in the snippet is nowhere to be found. And next thing you know that lamer will report you. It's what white trash do for a living. And you get penalized / banned.

Good meta description is vital for cloaking!

A competitor will never search for competitors for long tail (5 or more words). They won't know what to search for. He will search for 2-5 words keyphrases. And, yes, there is a way to prevent him from seeing you are cloaked. Meta Description super-tag comes in to the rescue!

If Johnny, your enemy, searches for 'his' keyphrase and you cloaked it like crazy, the snippet will contain some of only search engine visible (cloaked) text. But, if you make sure you stick the most important keywords / keyphrases in the Meta Description he will only get the Meta Description as a snippet. So he will have no idea how to find more content on your page to proove it's cloaked. Even if a word is found 10.000 in the text, if it's found once in the meta description that once is shown and, only if there is still room, it will show more from text.

By combining Meta Description with few sentences of relevant uncloked text in the copy of your visitor-visible version of page you will stop 99% of those trying to see if you play dirty and have a natural born tendency to report you.

Thos power of the example:

First image is a result for search on tellinya domain name. As you see it only shows me TITLE and META DESCRIPTION.

Second image is a result for search on tellinya say something rendered. As you noticed I have a date at the end of the page and I forced the snippet to show it. The snippet now contains TITLE, META DESCRIPTION and BODY PART.

But: If I had the word rendered in the META Description no piece of body part would be shown. And I could only use rendered word in search because I actually see it. If it was cloaked, competitors would not know what to search for it to bring more of your page out. So they only land your site using top keyphrases and those need to be in Meta Desc!

For the success of this method …

… you need to employ real stealth cloaking. 90% of the times cloaking is revealed by the snippet. The last 10% practice reporting as a sport.

You also need the uncloaked content present in the cloaked version. So they can't use words from what they see to discover that they don't exist. Cloaking must be an addition not a whole different thing.

And use this method at your own risk. Sooner or later white trash reporters will kill us all! ;)

1 Comments Posted By Readers :

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#1 Phil Maher

Posted on Tuesday, 13 May, 2008

Great post, seems like not a whole lot of work for a good return...anyone have stats on increased CTR from a consistent SERP ranking?

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Rendered On : [Thursday, 22 May, 2008 - 19:54:12 GMT] No Ajax / Flash Used Here

" META Description - A Black(Hat's) Diamond : 5ubliminal's TellinYa "