Number of search results grows exponentially every week, month, year … actually … every second. Every moment a newbie wannabe black hat seo uses some automatic tools made by other amateurs and flood the web with MFA sites.
I bet some of you go like: Whoa? 5ubliminal is against MFA? And the answer is a big NO! But there's a catch. There's always a catch in life. I'm for MFA sites but those built right. And so few are built right and the rest are for support only.
MFA sites are sites made especially to earn money with Google's PPC system: AdSense. These sites provide very little (if no) value but are made to aim for the long tail and some of the visitors who can't find what they were looking for on the MFA page will click the ads. Not all click the ads but some do.
By doing some simple math you reach the following conclusion: More sites, More pages, More traffic = More Clicks hence More Money! So MFA is good, and even if nobody admits, the legit, click-fraud free MFA sites do convert for the advertisers as the long-tail converts. Google 'hates' them but if MFA would vanish tomorrow … I don't wanna imagine where Google's earnings would go.
This, in detail, will be covered in future posts … but, for a quick idea, I would point out these simple steps:
Remeber MFA is cool but Google's AdSense Guildelines are way cooler :) Obide the rules, don't clickfraud, don't only show ads on a white screen with cloaked content and so on… The only difference between an MFA and another content site must be the Ads fromGoogle not someone else. That how you should go for it and more will come on this soon :)
The answer is really simple. A few years ago all was running smoothly. The crap called WordPress (the platform of choice for 97% :) of the noob blackhat seos) was not so popular yet … maybe it didn't exist … but I wasn't into blogging back then. And big sites could be outranked easily. But now they are almost stuck on their positions in the SERPS and are virtually unbeatable.
I would say ranking for few (2-3) words keyphrases is virtually un-doable without some really serious SEO link building strategy. And would you imagine why this happens?
Many MFA sites are created using the actual SERPs. They search for a keyphrases, get results, create a directory looking-like site and then … they have an MFA site. But here you can separate the smart for the less smart. The less smart keep all the links! So, when a site shows up for a keyphrase search, the MFA gives that site a new link with the right anchor text and on a theme related page.
Slowly the sites that were lucky enough to rank first when the MFAs were built get so many links that they simply get stuck on their top rankings. The smart MFA builder removes the links and adds just 1-3 links in strategic places on page to top sites but not the Top10 sites. And they use a bit different anchor text. Using the keyphrase you aim to rank for in anchor text pointing to another site is plain stoopid!
I'm really pissed as every beginner shoots himself and everyone else in the foot using crappy tools provided by lamers who just aim to charge the noobs but couldn't care less for the future and the actual results of their actions. It's the script kiddies that make it all so hard and WordPress helped every noob to build websites automagically.
More will come in the near future but be smart. Do not link out with the very words you aim for as anchor text to … top ranking sites. Some call this keyword cannibalization but I'm not that fancy. I call that stoopid.
Search weight loss and #2 is : http://www.bestinweightloss.com/. That site has loads of text but no real valuable content. It's a whole bunch of chit-chat written for the search engines and it's what I call a light read. You get nothing from it but most click the ads. That's real MFA!
This is not an outing as that site is presumably legit and will pass any manual review…
