Ok! People pay 5-10K to attend a seminar related to web marketing and so on. Tens/Hundreds of bucks for ebooks. I'm cool with that. But I have some special skills and I can find most of the stuff for sale online for free. It's what I call the pre-view. I don't trust money back guarantees so I just evaluate the product myself and then decide whether it's worth paying for it or not.
Don't ask how I do it! A gentleman never tells. But you should already know :)
In the past couple of weeks I've seen several major seminars related to internet marketing and I was left with a bitter taste in my mouth. Nothing appealed to me. I could easily divide them into two categories:
So, in one of these seminars, we have a room full of people who paid 10k for that 'experience' and a guy tells them about inventory.overture.com. When I reached this part I actually closed it and deleted it. Wtf? Is anyone involved in internet marketing / seo who doesn't know about it? Anyone… That room was giving ovations and taking notes. Notes ffs! About a keyword tool everyone knows?
In another one a guy talks about Microsoft Word styles? Jesus! Is anyone unaware of Text Editing / Web Authoring tools and is involved in internet marketing today? And people were giving a standing ovation.
There's actually two possibilities. First is, imho, the most far-fetched and goes like this:
Those people are clueless about these tools and call themselves internet marketers? But if they were beginners they might have missed such tools but how could they afford a 10k seminar and travel expenses and shit? It's a 10k leap of faith and if I were just starting out, I wouldn't take it.
Second possibility, which is rather realistic to me is:
They understood they were screwed of 10k but they try to cheer themselves up and justify the spendings by simulating a feeling of discovery for the new Word techniques? This way they don't look dumb in front of the rest of the room.
And most of them are business oriented. Doesn't anybody care about the Average Joe who is a one man show… like myself? Not everybody wants to hire others, not everybody aims for 6-7 figure sums… 5 figures are just fine.
I should write an ebook:) Yeah! There's a problem. What I know is mind-boggling for any beginner/intermediate. On the other hand the advanced people know their shit so what should I preach to them? I can't write books for beginners as I'm not an expert in explaining the simple stuff. It's all normal to me. The advanced stuff is so simple to me that simple stuff is… think about it like this: you understand it but you can't explain it. It just makes sense, it flows!
What would you like to read in an ebook related to SEO/Internet Marketing that's not business oriented and hasn't been well covered and in-depth by others? Actually… to be honest… I'm asking for some ebook ideas. I could write about a lot of stuff but It would be best if I knew what people are interested in. I wouldn't wanna be barking at the wrong tree!
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